Great copywriting that attracts leads the way a magnet attracts metal can be difficult for Software and Technology companies to find. And once you have that kind of a lead, you need the right kind of copywriting services to nurture that lead and build a relationship based on trust.
As a Software or Technology Industry professional, you‘ve probably struggled to find the right copywriter, one who can absorb complex technical material and explain it to your customers. Finding a writer who's capable of fully understanding the complexities of your product or service can be a challenge… Right?
Well, even harder is finding a writer whose copywriting skills can translate those complexities into a rich array of persuasive benefits. And those benefits are what will attract new prospects, drive them to engage with you, and once a trusting relationship has been established, purchase your product or service.
That’s where I can help. My name is Gary Bucher, and I help Software and Technology Industry Professionals, like yourself, write marketing copy and create web content and emails that help you establish new customer relationships while strengthening existing ones.
Unlike other copywriters, I have more than 20 years’ experience in Software and Technology. I’ve worked as a USAF Avionics System Components Repair Specialist on the F-111 Bomber.
I’ve worked as a Microsoft Access Database Developer, but I’ve also worked with Paradox, DB4, FileMaker, and SQL Server.
While I was with LexisNexis, I was a Sr. Reports Analyst, but also worked as a Data Analyst, Project Manager for a variety of software projects, and Technical Writer.
As a Contracting Officer for the Defense Logistics Agency, I've also provided support to Aviation Maintenance Groups in the Defense community through Spares Acquisition and Logistics Support.
Other qualifications include a B.A. in English with a focus on creative writing from the University of Utah. I’ve also received extensive copywriting training from the professionals at American Writers and Artists, Inc. Although I’ve already received a powerful writing education, my training with AWAI is ongoing. I firmly believe, no matter your field, it’s impossible to get too much training.
All of the above can only mean one thing. I can get up to speed quickly and write persuasively about your projects.